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Thursday, August 15, 2019 at 12:00 p.m. EST / 9:00 a.m. PST


With general donor giving declining, growing major donor support is even more critical to the impact of your organization.

How do you inspire major donors to fund your mission as a whole, instead of project-by-project?

During this 60-minute webinar, we will provide a deep understanding of the behaviors and mindset of major donors, based on the latest research and decades of major donor fundraising experience. You’ll learn how to move high-capacity givers from a transactional engagement to a long-term, transformational relationship.


Bob Westfall, CEO of Westfall Gold, is a leading expert in major donor fundraising and an accredited Master Trainer by the Association of Fundraising Professionals. Bob’s highly-rated talk on Transformational Giving has educated and inspired development professionals around the country.

Bruce Scott, Senior VP of Marketing and Sales of Westfall Gold, will guide the discussion and share valuable insights from Westfall Gold’s major donor engagement strategy. Proven over the course of more than 400 events, the Westfall Gold model has raised over $934 million and delivered an average ROI of 5:1.

Please join us as we help you meet your mission through the lasting impact of major donors.

Registration is required for this complimentary webinar.



Bruce Scott

Senior VP of Marketing & Sales

As the recent Executive Director US Development for Bible League International, Bruce engineered a turnaround in revenue and sustained four years of consistent growth in revenue, new donors and ROI. He instituted a moves management system for the major/mega donor team, achieved the organization's first seven-figure gift in five years, and grew the average gift among major donors by 38%. Before moving into Development, Bruce had a successful sales and marketing career. He has been published in professional journals and has been a popular speaker and conference leader in the area of marketing and development.

Bob Westfall


Bob launched Westfall Gold in 2002 with a singular mission: To help clients fund transformational impact around the world. Inspired by the Parable of the Talents, he has drawn on his experience in major donor development to build one of the country’s preeminent fundraising consultancies. Bob is a recognized expert on major donor fundraising, and is accredited as a Master Trainer by the Association of Fundraising Professionals. He also serves as a Director of The Giving Institute, and is a highly sought-after speaker at leadership and development conferences around the world. He is the author of the motivational book The Fulfillment Principle.