Bob Westfall  |  CEO
Bob launched Westfall Gold in 2002 with a singular mission: To help clients fund transformational impact around the world. Inspired by the Parable of the Talents, he has drawn on his experience in major donor development to build one of the country’s preeminent fundraising consultancies. To date, the Westfall Gold team has guided leading universities, nonprofits and faith-based organizations in raising $596 million— and has committed to surpassing $1 billion in the next three years. Bob is a recognized expert on major donor fundraising, and is accredited as a Master Trainer by the Association of Fundraising Professionals. He also serves as a Director of The Giving Institute, and is a highly sought-after speaker at leadership and development conferences around the world. He is the author of the motivational book The Fulfillment Principle. Bob admits that his greatest achievement is his family. His wife Kim keeps him anchored and on track. And with four grown children and four grandchildren, they both have their hands full. In his spare time, Bob is divided between the tennis courts and the golf course.


Alan Gold  |  President, Creative Chief
As a writer, producer and creative director, Alan has won more than 100 creative awards during his tenure at advertising agencies in Atlanta and St. Louis. But for him, nothing is as rewarding as moving a donor to tears — seeing them form a bond with your organization for years to come. That’s work that makes a difference, and that’s why Westfall Gold exists. Amazingly, Alan has done this without violating his eccentric creative persona or even once donned a (shudder) suit. The parents of three grown boys, Alan and his wife Carolyn can point to a proud legacy of loud noises and broken furniture.

Robert Yi  |  President, COO
Robert leads strategic transformation initiatives as well as day-to-day operations through the talented members of Westfall Gold. Previously, Robert was the Chief Operating Officer and General Counsel of Evangelical Christian Credit Union (ECCU), a $3.5 billion financial institution serving churches and nonprofit organizations. Robert’s career started in law as a corporate real estate attorney with O’Melveny & Myers and partner with Landmark Law Group. He also taught operations and strategy courses as an adjunct professor at Biola’s Crowell School of Business. Robert earned his BA in Rhetoric from UC Berkeley, JD from Loyola Law School, and MBA in Strategic Management from the Wharton School. Currently, Robert serves on the boards/advisory boards of International Sanctuary, Town and Country Manor, Biola’s Startup Competition and FUSION Leaders.





Ron Forseth  |  VP Development, Lead Ambassador
Ron has been a Westfall Gold Ambassador since 2014, engaging scores of nonprofits in major donor planning. Previously, he served as Vice President for Business Development at Outreach, Inc. and General Manager of Outreach Media Group, where he developed marketing and advertising plans for hundreds of organizations. He was also Vice President of Marketing and Sales for Through the Bible Publishers. Prior to his U.S.-based leadership roles, Ron was Country Director for English Language Institute/Mongolia where he initially engaged in major donor development. Ron enjoys ultra-walking, including hundred-mile treks along California’s Big Sur coast, through the Sierra Nevadas, across the plains of Colorado and through the Rockies along the Colorado Trail. He lives with his delightful wife Carol at the foot of Pikes Peak.

development Consulting

Lisa Wolf | VP of Consulting
Lisa is passionate about working with nonprofits that work hard every day to improve the lives of others. From 2005-2013, Lisa held senior leadership positions at CURE International, a medical ministry with hospitals and programs in 29 countries throughout the developing world. At CURE, she was responsible for creating the communications strategy for general, mid-range and major donors, as well as growing the organization’s general donor base through development of an online, radio and direct mail strategy. Lisa was also responsible for planning CURE’s major donor communications strategy and fundraising weekends that have raised more than $12 million over the last four years.


Bruce Scott | Senior Consultant
As the recent Executive Director US Development for Bible League International, Bruce engineered a turnaround in revenue and sustained four years of consistent growth in revenue, new donors and ROI. He instituted a moves management system for the major/mega donor team, achieved the organization's first seven-figure gift in five years, and grew the average gift among major donors by 38%. Before moving into Development, Bruce had a successful sales and marketing career. He has been published in professional journals and has been a popular speaker and conference leader in the area of marketing and development.


Todd Hall | Senior Consultant
Todd is driven by the core belief that achieving God’s vision is the greatest ultimate impact any person or organization can have this side of heaven. He has been using his strengths to serve nonprofit organizations in the areas of leadership, management and fundraising since 2000. It’s been his pleasure to work with In Touch Foundation, Walk Thru the Bible, Back to the Bible, Christian Union and Tiny Hands International, among others. In his role as a Senior Consultant, Todd guides nonprofit organizations in discovering and deepening their relationships with high net worth donors.


Event Service

Sarah Richards | VP of Event Service
Sarah is an alumna of University of Georgia (Goooooooo Dawgs!) and Westfall Gold’s vice president of Event Service. Before joining our team, she worked in the fast-paced world of the glitterati as Vice President at Anne Barge, a purveyor of fine bridal gowns. There she headed all production, working directly with factories, suppliers and vendors, and traveled often between China and New York. She transitioned to handling the ins and outs of Westfall Gold Major Donor Events in March 2011 and never looked back. Now, she enjoys working side-by-side with our clients to make every event perfect. Sarah is married to Ryan and together they have a dog-son named Sam Calgione Westchester Richards III. Sam is their only pooch, but Sarah has been known to say, “If it wasn’t weird, I’d have 15 dogs.”

Tiffany Vazquez | Director of Event Service
As our Director of Event Service, Tiffany feels blessed to be a part of an organization that is raising money for organizations that enrich people’s lives every day. Handling the odds and ends in all it takes to prepare for a major donor weekend, she is a natural goal seeker. She thrives swimming in all the details it takes to execute a successful Westfall Gold Major Donor Event from start to finish.

Stephanie Naglich | Event Service Manager
Stephanie attended the University of Georgia, where she graduated with a degree in Risk Management and Insurance, and then moved to Atlanta to build a career as an insurance underwriter. In the midst of building her career, Stephanie spent time fueling her passion for Africa after joining a Young Life Africa expedition to Tanzania in 2007. In 2013, the trajectory of her 10-year underwriting career changed when she answered the call to serve Young Life Africa full time as the Africa Expeditions Operations Manager. There, she coordinated, managed and executed all the details of 15 to 20 trips to Africa each year. She now has the privilege of working alongside Westfall Gold clients to manage all the details that go into executing an excellent Major Donor Event — in turn, changing lives and transforming communities around the world.


Julia Flannery | Event Service Manager
Julia is a graduate of the University of South Carolina with a degree in hospitality management. Her work experience includes Wolfgang Puck Catering at the Georgia Aquarium and Catering Sales Manager at the Atlanta Athletic Club in Johns Creek, Georgia, where she managed special events for more than 1,800 members. Her client services and event management role began with the 2009 Masters Golf Tournament, 2011 PGA Championship and Marriott Vacation Properties in Hilton Head Island, South Carolina. Julia loves getting to know her clients and seeing every detail come together at the major donor weekend. When not working, Julia loves tennis, being outdoors and spending time with her goldendoodle, Griffin, as well as family and friends.


Ashtyn Beatty | Event Service Manager
After receiving her Bachelor’s degree in Business Administration with a specialization in Hospitality from the University of Memphis, Ashtyn traded in her blue suede shoes for cowboy boots and moved to the desert. She spent four years with the Four Seasons Resort Scottsdale at Troon North in various roles, all revolving around Guest Service. An opportunity brought her back to the South, and she joined Westfall Gold in January of 2017. Her time with the Four Seasons has led to extensive experience with 5-star customer service, which she now harnesses for her new role as Event Service Manager. In Ashtyn’s spare time, she loves to cook, stay active doing yoga, and spend time with her little dachshund, Moe, and her husband Demian.

Client Services


Alli Rummel | Client Service Specialist
Alli serves as a Client Service Specialist, working to fine-tune the smallest details of the event planning process and making sure each Westfall Gold Major Donor Event runs smoothly. After growing up in the Northeast, she attended Florida State University and fell in love with short winters and long summers. Her dream in life is to live in a place where the temperature outside never dips below 70 degrees. When she’s not at the office, she’s at home with a book in her hand, outside going for a hike or at the gym learning to kickbox.


Christina Maroney | Client Service Specialist
Tina's attention to detail makes her an invaluable partner to clients as they navigate the behind-the-scenes processes leading up to their big event. She hails from the great state (country) of Texas and, as any good Texan, has a deep love for queso, her Texas Longhorns, breakfast tacos, great live music and the outdoors. When she’s not at the office, Tina loves serving her church's student ministry as well reading, and searching and eating at fun new Atlanta restaurants (Tex-Mex is her preference). Tina  also enjoy hiking and hanging out in her Eno hammock with friends, or just spending time with her Lab/Golden mix Lacy.



Beth Rummel | Office Manager, Executive Assistant
Beth serves as the office coordinator, keeping track of state registrations and assisting in several aspects of event planning and marketing projects. Beth has been an administrative assistant, preschool teacher, occupational therapist and docent at the Atlanta Botanical Garden. She mostly volunteers for Young Life, serves the 3-year-olds at her church and rescues baby kittens. Beth has a husband and three adult kids, and they are her greatest joy.


Thy Heng | Accounting Manager
Thy (pronounced “Tee”) is known for his excellence in Finance and Technology. He brings to the team more than 10 years of accounting experience working in Accounts Payable and Receivable, as well as a Bachelor of Science in Computer Information Systems, with a concentration in Computer Forensics. Give him a task and he will surely figure out a solution. He is a young and outgoing gentleman who seeks to drive business toward productivity and efficiency. Hobbies include — but are not limited to — motorcycles, sports, technology and break dancing at inappropriate moments.



Melissa Butler | Executive Assistant to the CEO, HR Specialist
Melissa joined Westfall Gold as Executive Assistant to the CEO and Human Resources Specialist. After graduating cum laude from Georgia State University as a business major, Melissa spent 12 years at a commercial law firm in various roles. Melissa enjoys traveling, planning parties and volunteering with various nonprofits. She is also the proud aunt of “the cutest nephew in the world!”

Creative Services


 Steffen Smith  |  Senior Creative Director
Steffen has served in senior creative positions at leading direct response and marketing agencies throughout the Southeast. At Westfall, his gifted storytelling is part of the secret sauce that bonds attendees to our clients’ missions — and makes a powerful case for major giving. While not fond of gray flannel or fedoras, Steffen does have a thing for socks. Wild, crazy socks. Look for them at your next client meeting.


Carissa Craven  |  VP of Creative Service
A gifted graphic designer, Carissa’s professional life has allowed her to help shape the visual personality of dozens of clients, from Kimberly-Clark to CARE. As Westfall Gold’s VP of Creative Service, she is responsible for keeping clients informed and creative projects on strategy and on track. With more than 30 major donor events a year, Carissa carries great responsibility with grace and professionalism. 


Lauren Gaither  |  Associate Creative Director
A truly literate soul, Lauren was searching diligently for a copy-editing job in the publishing world when Alan Gold tricked her into becoming a copywriter instead. But after spending several years laboring over headlines and body copy at Westfall Gold, she has emerged as a creative director able to work directly with our clients to ensure their communications are well-conceived and well-written. When she’s not writing copy or creative-directing, Lauren is bringing comic relief to staff meetings, and calling “shenanigans” when appropriate. 


Glen Slattery  |  Senior Copywriter
Glen’s writing career began at age 7 when his grandmother, desperate to keep him occupied, plunked him in front of an old typewriter and said, “Have fun.” Today, his work spans print, online and radio in both the written and spoken word. His byline has appeared in The New York Times and USA Today; his local newspaper column, “Lost in Suburbia,” received “Best Columnist” honors from Atlanta Magazine. At Westfall Gold, Glen writes everything from fundraising letters to annual reports. But his specialty is speechwriting — and as Associate Creative Director he oversees a large team of writers to create script packages that capture the voice of the speaker perfectly, while remaining on strategy and, yes, on time. A history enthusiast, Glen admits to knowing the names of all U.S. Presidents, in order, although he has trouble remembering Millard Fillmore. 

Rob Herrema  |  Senior Art Director
Rob, who humbly refers to himself as “that other guy,” is Westfall Gold’s resident graphic designer. He prefers to work in the background, talking about himself as little as possible, and shuddering at the very idea of a bio. When he does talk, however, the office shakes — thanks to a basso profondo that would make James Earl Jones tremble. In serving clients, Rob has a simple desire: to provide good design for good people.



Shannon O'Brien  |  Creative Account Executive
Shannon O’Brien joined our creative team after years of running her own video production company. She has a rich history in project management and advertising, and even has her own Emmy award. Shannon began her career in New York City, rising to become the first female editor at one of the leading post-production companies. Eventually, the weather and her love of the outdoors drove Shannon to move down South. Having completed three marathons, her former training has allowed her to keep up with her rambunctious toddler. Shannon has an affinity for backpacking, a love of Jeep Wranglers, and a passion for cooking. 

Natalie David  |  Production Manager
A former music journalist and project manager, Natalie joined Westfall Gold initially as a copywriter. She brought with her a fondness for meeting deadlines, which soon led her to a new role as Production Manager. In addition to penning the occasional copy, Natalie cracks the whip to make sure deadlines are met, and works with printers to ensure that client creative materials arrive on-time and looking fabulous. Her loves include meticulous spreadsheets, coffee (cream, no sugar), and the sweet, sweet satisfaction of completing a "To Do" list.

Video Team


Andy Lee  |  Senior Director of Video Production
Within his 25-year career, Andy has directed in more than 70 countries, worked with industry giants, and created a reputation as a relentless creative ever-pushing the boundaries to capture compelling stories that change the world. From the earliest he can remember, movies have been at his core. Early on, Andy's imagination was captured by storytelling and, as an evolving artist, he realized its persuasive power, its fundamental role in civilization, and that it is his passion.


Naomi Lee  |  Senior Producer of Video Production
Naomi loves stories — reading them, watching them, experiencing them and telling them. Whether it's in a remote village in the Himalayas or in the midst of the sensory overload that is India, she lives to capture the perfect story on camera. Her depth of curiosity finds her journeying deeply into unfamiliar lives laid bare. Naomi finds it hard to fully convey the depth of appreciation she feels for those courageous people who open their souls for the documentaries her team creates.


Aaron Richard  |  Editor of Video Services
At the center of Richard's life is a beautiful family that motivates him to leave this world a better place. Be it interviewing in far flung places, crafting video stories or aerial shoots with a video drone, he is honored to contribute to our talented, creative and inspiring team. Jeff is humbled to support the efforts of those who dedicate and sacrifice their lives on the front lines to enact global change.  


Angela Oliva-Small  |  Producer of Video Services
Angela’s passion is bringing dramatic life stories to video. She has produced and coordinated for all genres — from the popular TV Show Stargate to the popular Christian TV Show Drive Thru History, as well as national commercials, curricula and award-winning documentaries. Angela’s conviction for finding truth has led her around the world working with and interviewing movers and shakers. At Westfall Gold, she contributes some 20 years of experience, compassion and conviction, which brings the ultimate video experience to a Major Donor Event. 


Jeff Bull  |  Editor of Video Services
Jeff's career in media has taken him from living in Europe and traveling the world being the eyes and ears of a world-wide missions organization, to being on staff at a mega-church in Phoenix, to managing his own media company in Colorado. Now with Westfall Gold, Jeff is able to contribute creatively and effectively to the efforts of many others in making the world a better place.