Stories or Statistics?

What moves people the most? Stories or statistics?

Westfall Gold has helped to raise $500 million for our clients not by just making an intellectual case for support, but also an emotional and transformational case. It’s a recipe that makes donors feel good about giving to your organization—and good about what their dollars will do.

According to the Chronicle of Philanthropy, this tracks with a study conducted by the state of Alaska.

During the study, people who received a card that played to their emotional side—focusing on how good it feels to donate, rather than the practicality of it—were 31% more likely to give, and the average contribution jumped 51%. Alaska charities received an additional $1.5 million in donations than the group who received the blanket ask.