Connecting with Your Biggest Donors

When meeting with your organization’s biggest donors, it’s important to create an opportunity for you to connect with them and discover who they are and what moves them—but to also provide a chance for them to bond with your vision and mission.

One reason a Westfall Gold Major Donor Event is so successful is that it provides both. Typically this type of connecting can take between 12 to 24 months to establish. With our event model, deep connections can be built in just 3½ days.

According to the recent Chronicle of Philanthropy article, “The Basics of Meeting with Big Donors,” one of the key moves is to get to know the donor, and it’s just one of many that a Westfall event meets head-on.

It’s true that meetings aren’t for everyone, but a Major Donor Event is so much more than just a face-to-face touch—it’s intended to be a time of community building and vision casting that combines for a truly life-changing experience for all involved.

The Major Donor Event also respects the donor’s time. Sure, donors are asked to spend 3 1/2 days with leadership, staff, and friends of your organization, but they’re asked to spend them at one the the country’s most beautiful resorts. During the weekend they experience programming that is engaging, inspiring, and entertaining. They’re given prime daytime hours to enjoy however they please. And when it’s time to showcase your mission the Westfall Gold creative team will help you tell your story in a way that allows your donors to bond more deeply with your purpose and vision.

 A Westfall event also involves the whole team. Beyond interaction with their case manager, the Major Donor Event is a chance for donors to get up close and personal with the faces of your organization. Beyond members of leadership, donors also have the opportunity to meet the people who are on the ground around the world, or in their hometowns, making a real difference every day. Through videos, they get to know the people whose lives have been changed thanks to generous donors, like themselves. And they can also make friends with your biggest advocates—other donors who share your vision for future impact. The event connects donors to all levels of your organization, and welcomes them like family.

 If you are interested in learning more about how a major donor event can help your organizations connect with your donors, please contact Robert Yi at 678-465-7999.

Stories or Statistics?

What moves people the most? Stories or statistics?

Westfall Gold has helped to raise $500 million for our clients not by just making an intellectual case for support, but also an emotional and transformational case. It’s a recipe that makes donors feel good about giving to your organization—and good about what their dollars will do.

According to the Chronicle of Philanthropy, this tracks with a study conducted by the state of Alaska.

During the study, people who received a card that played to their emotional side—focusing on how good it feels to donate, rather than the practicality of it—were 31% more likely to give, and the average contribution jumped 51%. Alaska charities received an additional $1.5 million in donations than the group who received the blanket ask.